Scenic Luxury Cruises & Tours

Website & Landing pages

As Scenic’s Digital Marketing coordinator, I was solely responsible for maintaining Scenic’s Canadian website (scenic.ca) and creating web marketing materials: Building webpages, improving user experience, copywriting, multimedia, forms, additional HTML/CSS, and website troubleshooting.

*Note: I did not build this website

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Digital Ads

I worked on many digital ad campaigns for Scenic, spanning across Google and Facebook ad platforms. My role was to assist with copywriting, consult on designs and layouts, and targeted marketing strategies.

Digital Ads

I worked on many digital ad campaigns for Scenic, spanning across Google and Facebook ad platforms. My role was to assist with copywriting, consult on designs and layouts, and targeted marketing strategies.

Social media content planning

Oversaw copywriting, design, and the substance of Facebook posts. After content was posted, I would perform high-level reports on Facebook insights and other statistics. In addition to content creation, I used Hootsuite to monitor posts and engage with clientele.

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Digital reports

Using high-level data, I used Google Datastudio to report on: Site traffic, lead generation, KPIs, social media performance, phone call performance, and other important digital marketing aspects for Scenic.

Digital reports

Using high-level data, I used Google Datastudio to report on: Site traffic, lead generation, KPIs, social media performance, phone call performance, and other important digital marketing aspects for Scenic.