Organix: Brand Identity

Branding

Created for a university project, in this brand identity package I created a logo that captures the look and feel of an organic health food store & brand. The design was created to deliver a fresh and natural appeal.

Fonts: DIN condensed and Futura

Product placement

As a Photoshop exercise, I tested the branding and placed it on a T shirt (stock image used). The idea is for the model’s t-shirt to show as realistically as possible.

Product placement

As a Photoshop exercise, I tested the branding and placed it on a t-shirt (stock image used). The idea is for the model’s t-shirt to show as realistically as possible.

Product placement (2)

As a Photoshop exercise, I tested the branding and placed it on a non-plastic product. I was happy with the result and believe it looks rather convincing.

Logo ideation

The logo ideation process, as it usually does, begins for pen on paper for me. Exercising and exhausting sketched ideas will give you the options needed to create a logo and challenge you to come up with new ideas.

Logo ideation

The logo ideation process, as it usually does, begins with pen on paper for me. Exercising and exhausting sketched ideas will give you the options needed to create a logo and challenge you to come up with new ideas.