Advertising:

Movement Ad Series

AD DESIGN

OBJECTIVE

The goal of this project was to sharpen my Photoshop skill-set. I wanted to create an advertisement mini series, similar to Nike. Simplicity in design along with an impactful image and slogan were main focuses.

CONCEPT

Movement Apparel is a fictional company, similar to Nike, that makes exercise apparel. Their look is attempted to be sleek, but powerful.

GRAPHICS & IMAGERY

THE NAME

The name is simple, ‘Movement Apparel’ symbolizes strength. We are always moving.

ICON

Using a simple triangle shape, I used a pattern filter in PS to created a fabric texture to simulate apparel. Aligning the triangle created unity between the symbol & text.

TYPOGRAPHY

The choice of font is Helvetica Nue/Roboto, A clean, well spaced that looked great capitalized was found to be most impactful for the viewer.

TECHNIQUE

I exercised masking techniques, overlay modes, blending modes, and various effects to mesh images together an created a unified piece.

STOCK IMAGES

Images are purchased from Pixabay.com, which I highly, highly recommend for beautiful free-use imagery.

THANKS FOR VIEWING!