Brand Identity:

Seed

LOGO DESIGN

CONCEPT

Seed is a fictionally created news company that works to eliminate fake news. Seed determines the legitimacy of article citations and rates them. I created a brand identity package to accommodate these ideas.

LOGO

The name for Seed came to mind when I thought of the saying “Good seeds”, it seemed relevant and fitting.
A simple outline stroke in the shape of a Seed seemed fit best with this design. It is simple and renders at all sizes. The quotations represent citations.
The colors were to be vibrant and inviting, instead of the typical black and white news layouts you see.

PRODUCTS

BUSINESS CARDS

The idea here was to build two business card options. having clear titles, social media, and prevalent details were needed.

FIRST CONCEPT (TOP)

The first concept was to get a sense of balance with the logo by pulling in the social media icons and titles.

SECOND CONCEPT (BOTTOM)

The second concept followed a more standard business card layout. I created a honeycomb style graphic for the background to accentuate the logo and add a sense of depth.

BANNER AD

When getting ones attention, it is best to ask a question in marketing. Here, I’ve done just that, while following the same design theme. It’s simple and to the point.

MOODBOARDS/ROUGH WORK

STYLESCAPE BOARD

The intention in the stylescape, is to get on the computer and start playing with concepts and how they pair with fonts, colors, and image, which is what I’ve don here. This gave me some clarity in the early stages of the design concepts.

MOODBOARD

The intent of the moodboard, in this case, was to experiment with a few colors, fonts, and develop concepts.

SKETCHES

Quick thumbnail sketches to get the creative juices flowing and layout my ideas before digitizing.

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