Brand Identity:

Organix Health Foods

LOGO DESIGN

CONCEPT

In this brand identity mini package, I created a logo that encapsulates the look and feel of a health food store/brand. From there, I placed the logo on different products to showcase it.

DESIGN

With a more minimalistic approach, I created a flat, color-dependent design that earthy colors and a fresh leaf icon to provide that healthy look.

TYPOGRAPHY

Using DIN condensed and futura, I spaced the font to give it better optimization for the reader’s eye. Opening up the letter spacing allowed unity and beauty for the icon to sit in nicely as a dotted I.

PRODUCT PLACEMENT

PLACEMENT TECHNIQUE

I placed the logo using the “warp” tool in Photoshop. This allows you to work with the wrinkles and give the logo a realistic t-shirt appearance.

T SHIRT MODEL

Using again, pixabay.com (for stock imagery), I was able to mask the figure onto a nice gradient background. Using a model is more visually appealing than graphics, so people can see what your product will look like on them.

PLACEMENT TECHNIQUE

Using vanishing point in Photoshop, I was able to place the logo neatly onto a shopping bag. This technique is very quick and easy and allows for perfect angles.

Shopping Bag

Finding a stock image of a bag, I masked the product to change the hue of the background. This gives your product nice lighting and a proper promotional setting.

TECHNIQUE

As I did for the t-shirt, the imagery and placement techniques were all done in Photoshop CC 2017.

QUICK SKETCHES

QUICK LOGO IDEATION

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QUICK LOGO IDEATION

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