Deluxe Ties Ad
AD DESIGN CONCEPT
Using brand identity, I placed my logo for my faux-brand, Deluxe Ties, onto stock imagery. The idea was to attempt to be slightly posh and dapper in men’s fashion, in this case: ties.
Using a subtle touch to the X, I wanted to stylize it as a tie, giving meaning and indentity to the brand.
Using the font, Steiner, I wanted to capture a very sharp looking font that spelt sophistication, capturing the mood of brand and imagery.
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