I am a Marketing Professional and creative brand expert. I am very collaborative and aim to build a quality marketing product. I want the brand I work with to deliver its message with clarity and impact, while expanding growth & reach.
WORK
June 2022 – Current
Define Group
Marketing Specialist
Feb 2021 – Apr 2022
University Canada West
Marketing Manager
Oversaw and helped manage projects & tasks from a wide variety of marketing mediums including: social media, ads (organic & paid), photography, video, e-commerce, graphic design, events, webinars, merchandise, student relations, and more.
I helped manage a small team of marketers, and provided creative direction in creating high-quality promotional materials.
The goal and objective was to produce a quality end-result to increase student engagement, brand & community awareness, plus increased student prospects through an organic and paid marketing funnel.
I was also hands-on in creating social media content, graphic design projects, edited photos & videos, PPC ads, helped with webinars, and in-person event setups.
Jul 2020 – Feb 2021
Data Driven Marketing
Digital Marketer & Copywriter
Built creative digital marketing solutions consiting of: Paid ads, social media content, copywriting, design, UI strategy, web content, email, video, and other forms of media.
Maintained and assisted across multiple campaigns to generate leads and sign-ups.
Mar 2018 – Mar 2020
Scenic Cruises
Digital Marketing Coordinator
Responsible for implementing and boosting brand’s online presence through multiple digital strategies including: Paid ads, copy-writing, social media channels, high-level reporting, and integrated websites & landing pages.
Accurately helped to develop successful digital marketing campaigns alongside our in-house marketing team by coordinating creative assets and strategies to drive traffic & generate leads.
Nov 2017 – Mar 2018
MYO Cosmetics
Digital Marketing Assistant
Successfully assisted in the development of the company’s online launch and brand awareness campaign. Worked directly with the CEO & Founder to heighten company presence, establish demographics, and develop clientele base.
Rebuilt and improved website; created and implemented online store; enforced SEO strategy; designed advertisements both on and offline; assisted in email marketing strategy and copy-writing.
Sep 2017
Clever Banana
UI/UX Design Intern
Contributed to the interface design of both websites and mobile applications. I strategically worked alongside team members to overcome design challenges and improve user experience.
2011-2018
Freelance
Digital Marketing & Graphic Design
I worked alongside various clients & brands to provide marketing and design strategies through online and offline mediums with the overall goal of bolstering brand image and driving up clientele and marketing presence.
Expertise included areas such as: graphic design, branding packages, photo editing, web design, mobile site optimization, and SEO analysis.
EDUCATION
Oct 2016 – Oct 2017
New Media Design & Web Development
BCIT, Certificate | 3.8 GPA | Class Representative
Study of graphic design, UI/UX, web design & development, visual design, marketing & business.
Sep 2009 – Apr 2011
Graphic Design
TRU, Diploma
Study of graphic design, web design essentials, photography, project management & marketing essentials.
SKILLS
PERSONAL
I would consider myself an outgoing, social, open, and compassionate person. I enjoy meeting new people, staying active, the great outdoors, and attending events/shows.
INTERESTS
Music
I love to play guitar & sing, I have done so for years, and have played in several groups.
Reading
I love to brush up on a book, whether it is about culture & politics, personal growth, autobiographies, or non-fiction in general.
Exercise
I exercise frequently, whether it is at the gym, at a park, or on a walk — I greatly value my health & personal-wellness.
Travel
I love to travel, I have traveled to the USA, Thailand, Bali, Japan, Budapest, Bratislava, Vienna, and Mexico.
EVENTS
BCIT volunteer
I frequently help out at BCIT business & informational events to help educate students on their scholastic interests, but I also attend to meet new people and network.
Networking
I frequently attend marketing, tech, and business socials in Vancouver. Here I can meet new people inside the community and learn something new.
SOCIAL
/in/jarrettboyetchko
jarrettb_
/jarrettboyetchko
REFERENCES
*References made available upon request.